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Employers urged to make greater effort to retain talent

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Employers must make a greater effort to retain staff and nurture talent if they are to succeed and grow.

That is according to a study by Brook Street recruitment agency, which found that employees are increasingly looking elsewhere as they realise their boss is not making the most of the talent they bring to the company.

The study found that 79 per cent of employees in London office spaces are open to new job offers, while nearly 20 per cent are actively seeking new employment while still in their current role.

As many organisations are struggling to weather the tough economic conditions, it is easy for measures to ensure employee wellbeing and staff retention to fall on the back burner while companies concentrate on financial matters.

However, this should not be the case as investing in staff is as important as investing in business – look after your employees and they will look after your business.

A power shift is therefore emerging as employees begin to realise their skills and abilities may be better-valued elsewhere. Erika Bannerman, sales and marketing director at Brook Street, believes businesses need to sit up and take notice.

“The balance of power in the jobs market is tipping towards employees and this requires a paradigm shift in the way businesses think about their workforce and how they approach talent attraction and retention,” she told Bdaily.

Research also found that dissatisfaction in a current role is one of the key reasons employees decide to switch jobs. Just over half of those questioned (58 per cent) said they were satisfied in their position, yet less than 40 per cent see themselves working in the same company in a year’s time.

Ms Bannerman said these findings highlight the fact that people expect more from their employers – with measures such as quality of working environment being the major issue for 58 per cent of respondents.

Employers are therefore being urged to concentrate on finding and retaining talented staff members and placing this issue at the top of their considerations.