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London office space for growing marketing firm

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Urban Airship has become the latest international company to sign up for London office space, it has been revealed.

The Oregon-based firm, which offers mobile marketing services, has taken out a new office facility in the Covent Garden area of the capital.

With a new base in the city, Urban Airship is planning to rapidly build its European team and expand its customer base beyond its North American core.

Urban Airship co-founder and director of partner strategy Michael Richardson has relocated to the UK to work from the new office.

He is joined by digital and mobile expert Christian Howes, and Nigel Arthur, who becomes managing director of Urban Airship UK.

The latter was previously managing director of UK operations at ExactTarget, a key partner of Urban Airship.

“I was the first ExactTarget employee outside of North America and rapidly grew its London office to 58 employees with 300 per cent revenue growth in just over a year,” said Nigel Arthur, managing director Urban Airship UK.

“Considering mobile’s growth and Urban Airship’s leadership position, I anticipate a brilliant year ahead.”

Earlier this month, Mat Oakley, commercial research director for Savills, said the London office space market is proving to be “incredibly popular” despite the ongoing downturn.

He predicted that around £12-13 billion will be invested in the market over the coming year.

“London has consistently been the most popular destination for cross-border investment in pretty much every one of the last seven years,” Mr Oakley noted.