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Mobile data demand increasing all the time, says Three

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Demand for mobile broadband services is continuing to increase in the UK, according to one network operator.

Graham Baxter, chief operating officer at Three, noted that customers are hungrier than ever for bandwidth and data – and increased mobile working may be part of the reason.

He explained that the service provider is continuing to upgrade its 3G network to cope with this increased demand for mobile device users.

“Since 2008 we have invested over £1 billion in almost doubling the size of our network and boosting its capacity and quality in order to handle this data traffic explosion,” Mr Baxter stated.

Mr Baxter explained that Three covers 98 per cent of the UK population, helping mobile device and dongle users to connect to the internet.

Equipped with mobile broadband, laptop, smartphone and tablet users can continue working productively wherever they are.

And with mobile broadband providers continuing to increase coverage levels, the number of service ‘not-spots’ is decreasing all the time.

As such, the chances of mobile workers getting caught without an internet connection are falling – making remote working a more viable option for workers across all sectors.

Dave Dyson, chief executive officer at Three, said people are increasingly using the mobile internet for tasks traditionally reliant upon a fixed internet connection.

“And there is no sign of this slowing down,” he stated.

“Give consumers a combination of the right device, the right price plan and a mobile network built for the internet and you see a rapid behavioural shift.”