Basingstoke Serviced Office – Area Guide
Basingstoke is a town in northeast Hampshire, England. It lies across a valley at the source of the River Loddon. It is 48 miles (77 km) southwest of London, 30 miles (48 km) northeast of Southampton, 16 miles (26 km) southwest of Reading, and 19 miles (31 km) northeast of the county town, Winchester.
In 2008 it had an estimated population of 82,913. It is part of the borough of Basingstoke and Deane and part of the parliamentary constituency of Basingstoke.
Often mistaken for a new town, Basingstoke is an old market town expanded in the 1960s as part of a tripartite agreement between London County Council, Hampshire County Council and Basingstoke Borough Council. It was developed rapidly, along with Andover and Tadley, to accommodate part of the London ‘overspill’ as perceived under the Greater London Plan, 1944.
Basingstoke market was mentioned in the Domesday Book and remained a small market town until the 1950s. It still has a regular market, but is now bigger than Hampshire County Council’s definition of a market town, and is sometimes nicknamed “Doughnut City” or “Roundabout City” due to the number of roundabouts, which aid a rapid road network throughout the town.
Basingstoke is a prosperous town, with an above-average standard of living and low unemployment. It is an economic centre, and the location of the UK headquarters of Sun Life Financial of Canada, The Automobile Association, ST Ericsson, GAME, Motorola and Sony Professional Solutions (Europe). Other industries include drug manufacturing, IT, communications, insurance and electronics.
Business Environment Business Centre Facilities