As ever more companies set up a base in shared office space, the amount of money spent on communication technologies is continuing to increase.
Videoconferencing technology in particular is proving highly popular – with enterprise revenues rising by 20.6 per cent year-on-year during 2011.
According to IDC, the market achieved revenues of approximately $2.7 billion last year – as more companies invested in the technology to support mobile working.
In 2012, the analyst expects the worldwide enterprise video market to grow to almost $3.2 billion in total revenue.
This would see the market achieve a slightly lower, but still healthy, year-over-year growth rate of 18.7 per cent.
Rich Costello, senior research analyst for enterprise communications infrastructure at IDC, said growth in worldwide enterprise videoconferencing and telepresence in 2011 was spurred on by “well-defined video use cases” across a variety of vertical market business segments.
In addition, the continuing decrease of cultural barriers to video acceptance within organisations made a big difference, he stated.
“We also expect to see increasing integrations of video and telepresence with unified communications and collaboration applications driving the market during the forecast period,” Mr Costello added.
Earlier this month, Frost & Sullivan claimed that videoconferencing leads to the speeding up of the decision process, a reduction in costs and added productivity for businesses.
The analyst said interconnectivity is vitally important for allowing staff to do their jobs as accurately and efficiently as possible.
Melanie Turek, vice president of enterprise communications and collaboration research at Frost & Sullivan, said companies adopting strategic collaboration tools now will find themselves two to five years ahead of the competition.